Brand Marketing
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Eat It Like You Own It
Eat It Like You Own It “Eat It Like You Own It” was a rallying cry that gave people permission to proudly indulge in Land O’Lakes, as if they were farmer-owners themselves, because every bite directly supports more than 1,000+ independent farmers and their communities. As Social Media Associate, I was the subject matter expert…
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The Lawnual Report
The Lawnual Report In 2020, Cub Cadet commissioned a comprehensive research study to learn deep insights into lawn care behaviors and trends. From the 3,300 people surveyed, the report included 200 questions generating over 200,000,000 data points, enter The Lawnual Report. What do they love about them? What does their grass inspire? These are just…
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oneRTX Company Rebrand
oneRTX Company Rebrand In 2023, Raytheon Technologies rebranded to RTX and merged from four to three business units. More than 185,000 employees formally came together to answer the biggest questions and solve the hardest problems in aerospace and defense. I led content creation across our channels to announce this rebrand and guide our audience from…
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Farnborough International Airshow
Farnborough International Airshow The Farnborough International Airshow is the most critical biennial event for RTX and is the largest tradeshow for the global communications team. It provides a premier platform for the largest aerospace and defense innovations, engagement with key stakeholders, and strengthens strategic partnerships. I led social media strategy for the 2024 Farnborough International…