Mitch Leonard

Farnborough International Airshow

Interactive tunnel at RTX's booth during the Farnborough International Airshow

Led the social media strategy for the Farnborough International Airshow, overseeing a team of 12 content creators to execute all organic and paid social media efforts for the year’s most business-critical airshow.

I worked closely with senior communication leaders, brand marketing, journalism, analytics, and content teams to ensure seamless coordination of posts and ads. To enhance RTX’s visibility as a groundbreaking aerospace and defense company amongst key customers, I spearheaded a brand marketing initiative to transform static assets into engaging video content.

Company
RTX

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