Hey, it’s Mitch!

Multifaceted digital marketer focused on delivering results and creating brand evangelists.

Since I was a kid, I’ve loved telling stories. Stories from the playground, stories on-stage, and now, stories about brands who are making a difference in the world.

With a decade of B2C, B2B, and B2G digital and social marketing experience, I strive to tell brand stories that deliver results. Combining a background in public relations with modern technology, I know how to engage audiences that create lifelong brand evangelists.

When I’m not heads deep in work, I’m rating ice cream, running around the Twin Cities, or usually putting together a puzzle.

Professional Roles

Social Media Specialist
RTX (Formerly Raytheon Technologies)

August 2022 – Present

Focused on enterprise social media storytelling through technology, brand, public affairs, and trade show campaigns.

Major Projects

Led social media strategy for 2024 Farnborough International Airshow
Paid and organic social media execution for 2023 Paris Air Show
Led content creation for company rebrand

Additional details available upon request

Social Media Associate
Land O’Lakes, Inc.

April 2021 – July 2022

Responsible for community, tone & voice, and real-time engagement for Land O’Lakes Dairy Foods (Retail, Foodservice, Kozy Shack).

Improved community management efforts by refining tone of voice for Dairy Foods portfolio earning a 30% increase of inbound messages year-over-year and growing key platforms by 4%.
Aligned insights, data, and social listening to guide content and executions to receive above benchmark results.
Conceptualized and executed enterprise TikTok rollout strategy.
Through digital listening and community management, brought opportune content activations forward for Brand Marketing teams to publish on behalf of Land O’Lakes’ agriculture business, WinField United.

Account Executive
Colle McVoy & Exponent PR

January 2019 – April 2021

Blended client service, public relations, and social media strategies to amplify the impact of clients.

Developed and executed social media strategies for three major clients on a regional and national level with budgets starting at $350k.
Assisted in social media marketing of agency platforms including Colle McVoy, Exponent PR, and 10 Thousand Design.
Served as community manager, liaising between customer service team and main client for national outdoor CPG brand.
Collaborated on the digital listening team to spot potentially threatening social conversations for national agricultural account while rising instances to the attention of client senior leadership team members.

Clients: Cub Cadet, Children’s Health, Florida’s Natural, Land O’Lakes, Proof Alliance, Recreational Boating & Fishing Foundation, AGCO, Plano Synergy, Colle McVoy, Exponent PR, and 10 Thousand Design

Previous roles: Public Relations Intern, Assistant Account Executive

Volunteer Roles

Scouting America (Formerly Boy Scouts of America)

National Marketing Committee Member

January 2024 – Present

Northern Tier High Adventure Programs Board Member

September 2020 – Present

What they’re saying

“Mitch is the 🐐! One of the best dudes out there and every team is greater for having him.”

Former boss (probably)

“He makes me crack up everyday. Oh, and yeah he’s super smart and good at what he does.”

Definitely real co-worker

“Mitchell is the greatest and smartest kid in the world!”

My mom

“He’s alright. Should’ve seen him at 6 years old though. The kid’s come a long way.”

My brother

Projects

Go to projects

Minimal Elegance

#design

A design project exploring subtle white and gray tones with delicate, flowing forms.

Timeless Gray