The Lawnual Report
In 2020, Cub Cadet commissioned a comprehensive research study to learn deep insights into lawn care behaviors and trends. From the 3,300 people surveyed, the report included 200 questions generating over 200,000,000 data points, enter The Lawnual Report.
What do they love about them? What does their grass inspire? These are just a few of the questions that lead us to discovering more about the mowers behind the mowers. Plus, it’s honest-to-goodness fun and we’re honest-to-goodness nerds about this info.
Taking a social-first approach to sharing our nerdy facts, I led art directors and copywriters on channel best practices and executed dozens of social posts.
At Cub Cadet, we don’t just love grass. We love the people who mow it, too. Which is why we’re introducing our first- ever Lawnual Report. The most comprehensive study of the mowers behind the mowers in history. https://t.co/Smu4biyq9N pic.twitter.com/rwSUcmKKq6
— Cub Cadet (@CubCadet_USA) June 16, 2020
Rock? Hip-hop? Classical? Turns out there’s quite a range to the music we’re turning up while we mow. Now, we’ve broken the top genres we’re blasting for our latest Lawnual Report update. https://t.co/7EPQnHZM4I pic.twitter.com/C70ngLSLjw
— Cub Cadet (@CubCadet_USA) June 23, 2020
You’d think that in Ohio, home to the Rock & Roll Hall of Fame, Ohioans would be belting some righteous rock jams, but alas, the Buckeye State keeps things classy while they cut. Mowing is a fine art, after all. https://t.co/qABRP9pAxa pic.twitter.com/vKGOa84hN5
— Cub Cadet (@CubCadet_USA) July 2, 2020
The best part of mowing is a perfectly cut lawn. The second best part is the cold one you crack after a job well done. So for our Lawnual Report we found out where our tastes lie between domestic vs. craft brews. https://t.co/2gEhiYIUnI pic.twitter.com/OnA8Qo1DHf
— Cub Cadet (@CubCadet_USA) July 15, 2020
Millennials' favorite mowing accessory? Maybe it’s jorts. Because according to our Lawnual Report research, they’re more likely than other generations to sport a pair while tending to their lawn. The more you know. https://t.co/V52odrCZ2I pic.twitter.com/2L2WiDs4EB
— Cub Cadet (@CubCadet_USA) June 26, 2020
Basketball fans don’t just love the hardcourt, they have a soft spot for some picture-perfect grass, too. Because as our Lawnual Report shows, no fan base loves a good cut more than basketball diehards. https://t.co/mp7OeAX0lv pic.twitter.com/GK9PEktiZU
— Cub Cadet (@CubCadet_USA) June 30, 2020
When football fans are getting their turf in tip top shape, what do you think they’re most likely listening to? Maybe it comes as no surprise that heavy metal is the go-to choice. https://t.co/mSUNOI7RGH pic.twitter.com/kd4Z1Zgbif
— Cub Cadet (@CubCadet_USA) July 31, 2020