Resume 2

Social media strategist with a proven record of building engaged social communities through new and innovative digital content.

Professional Experience

Land O’Lakes, Inc.

Social Media Associate | October 2021 — Present

Arden Hills, Minnesota

  • Improve community management efforts by refining tone of voice for Dairy Foods portfolio earning a 30% increase of inbound messages year-over-year and growing key platforms by 4%.
  • Play an integral role in the effective onboarding of Sprinklr across the enterprise resulting in a 40% efficiency.
  • Align insights and social listening to guide content executions receiving above benchmark results.
  • Conceptualized and executed organizational TikTok rollout strategy.
Previous positions:

Social Marketing Associate | April 2021 — October 2021

Colle McVoy & Exponent PR

Account Executive | April 2020 — April 2021

Minneapolis, Minnesota

  • Develop and execute social media strategies for three major clients on a regional and national level with budgets starting at $350k.
  • Served as community manager, liaising between customer service team and main client for national outdoor CPG brand.
  • Collaborate on the digital listening team to spot potentially threatening social conversations for national agricultural account while rising instances to the attention of client senior leadership team members.
  • Interact with brand partners on a regular basis to draft contracts and follow up on content deliverables.
  • Oversee all social media marketing of agency platforms including Colle McVoy, Exponent PR, and 10 Thousand Design.

Clients include: Cub Cadet, AGCO, Colle McVoy, Exponent PR, and 10 Thousand Design

Previous positions:

Assistant Account Executive | July 2019 — March 2020

Clients included: Children’s Health, Cub Cadet, Florida’s Natural, Land O’Lakes, Proof Alliance, Recreational Boating & Fishing Foundation, Colle McVoy, Exponent PR, and 10 Thousand Design

Public Relations Intern | January 2019 — June 2019

Clients included: Land O’Lakes, Plano Synergy, and Proof Alliance

AMPERAGE Marketing & Fundraising

Public Relations Associate Intern | June 2018 — August 2018

Cedar Falls, Iowa

University of Northern Iowa

Web Designer | May 2015 — December 2018

Cedar Falls, Iowa

  • Updated web style sheets and pages on a regular basis receiving 5,000 user sessions and 19,000 pageviews each month.
  • Conceptualized website redesign implementing user-friendly UI driven by insights from analytics, focus groups, and personal interviews.
  • Coordinated various web pages with appropriate links and multimedia elements.
  • Met with 11 program coordinators to determine needs for program web pages.

Order of the Arrow — Boy Scouts of America

National Social Media Lead | August 2015 — December 2017

Remote experience

  • Crafted social strategy by fostering the skills of 20 team members resulting in 5% engagement rate among 7.5M unique Facebook users and 18% Instagram engagement rate.
  • Achieved over 2,650 impressions per tweet, increased Facebook page likes by 22%, and improved Instagram followers by 435% (9,000) through the implementation of a streamlined storyboarding process.
  • Strategized with national leadership to employ smart content on their influencer Twitter accounts which averaged 7% engagement rate among 1.8M impressions in addition to tracking campaign trends.
  • Conceptualized brand voice and storytelling best practices for Snapchat while ensuring the continuation and enhancements nationwide. Accomplished 100% increase in Snapchat story views.
  • Developed and formulated an organizational image repository via Flickr comprised of 14,000 photos.

Mississippi Valley Regional Blood Center

Donor Relations InternSummer 2016, 2017

Davenport, Iowa

  • Saved 700 lives (225 donors) by facilitating promotions, donor recruitment, and storefront design for blood drives.
  • Collected 125 units over one-day blood drive by creating social media strategy and editorial calendar.
  • Created promotional video for prospecting new businesses to host blood drives by interviewing five coordinators.
  • Spearheaded rebrand of high school donor program; established vision statement and clear guidelines for the new program.
  • Researched and presented website redesign recommendations to COO/President and other company leaders.
  • Designed targeted promotional kits for businesses hosting spring blood drives.

2017 National Scout Jamboree — Boy Scouts of America

Production LeadMarch 2016 — August 2017

Glen Jean, West Virginia

  • Led 10 person production team to facilitate content publishing via CMS (WordPress) website resulting in 820,000 pageviews over two-week span and email newsletter click-through rate of 36% (48% open rate).
  • Served as internal communications POC for the Presidential visit by identifying trends, moderating social feeds, and fielding user inquiries with accurate information via email newsletters, social media, and livestream broadcasts.
  • Aligned and collaborated with Boy Scouts of America Public Relations Team to implement strategic communications plans and tactics regarding controversial rhetoric which received 562,000 impressions.


Social Media Manager | August 2015 — January 2016

Remote experience — National Service Initiative

  • Transformed success of initiative by facilitating content creation to trend third on Instagram nationwide and surpass 12.7M social impressions.
  • Coordinated engagement strategies and review of user-generated content receiving 1.4M hashtag views.

Order of the Arrow — Boy Scouts of America

National Conference Social Media Lead | January 2015 — October 2015

East Lansing, Michigan

  • Cultivated the skills of a 25 person content creation team earning a 3,086,662 total social reach.
  • Designed voice and message strategy to all stakeholders by executing an educational, entertaining, inspirational, and fun social identity.
  • Analyzed and processed high volume information using attention to detail to ensure accuracy.


Bachelor of Arts: Double major in Public Relations and Interactive Digital Studies

University of Northern Iowa

December 2018

Cedar Falls, IA

Leadership Activities

Eagle Scout & Adult Volunteer

Boy Scouts of America | May 2007 — Present

  • Leadership positions held: Senior Patrol Leader, Council Executive Board member, Central Region Trainer and Section C-3A Chief.
  • As Section C-3A Chief: facilitated programming, communication, leadership development and training between local areas from Iowa & Illinois.
  • As Central Region Trainer: developed youth leaders and instructed leadership skills across the midwest.

Men’s Final Four, Social Hub

National Collegiate Athletics Association (NCAA) | April 2019

During the Men’s Final Four in Minneapolis, Minnesota, I was asked to help in the NCAA’s social hub. In this role, I:

  • Identified trends amongst attendees for the fan-focused events.
  • Monitored @FinalFour social channels for opportunities to respond and engage with fans.
  • Listened to social conversations for pain points that could be elevated to NCAA leadership.

American Advertising Federation

University of Northern Iowa | February 2017 — December 2018

  • Conceptualized $10M ad campaign for National Student Advertising Competition as Creative Director.

Student Admissions Ambassador

University of Northern IowaMay 2017 — December 2018

  • Guide one-hour weekly campus tour to prospective students and their families while answering relevant questions.
  • Represent the university on several high school visit days throughout the semester.
  • Maintain a flexible and adaptable attitude towards a multitude of situations (shift changes, programs, campus tours, Q&A panels).

Student Life Team Member

University of Northern IowaMarch 2017 — December 2018

  • Educate students through workshops and presentations about opportunities to engage in leadership opportunities: team building, recruitment, retention, and recognition.
  • Represent the ideals of UNI students by promoting student life.
  • Create and design print and digital promotional materials for organization and events.

Publicity Executive

University of Northern Iowa | April 2015 – April 2017

  • Created, designed, and administered print/digital materials promoting organization and events.
  • Designed and executed marketing campaigns using graphics and social media for nationally known performers: The Maine, Bo Burnham, Matt Bellassai, Drew Lynch.
  • Promoted approximately 30 events per semester using social media and print materials.


Minnesota PRSA Classics Award

Cub Cadet, Exponent PR — 2020

Minnesota PRSA Classics Award

Proof Alliance, Exponent PR — 2020

IN2 SABRE Award Finalist

Proof Alliance, Exponent PR — 2020

Eagle Scout

Boy Scouts of America — 2012

Distinguished Service Award

Order of the Arrow, Boy Scouts of America — 2020

Founder’s Award

Order of the Arrow, Boy Scouts of America — 2014

Vigil Honor

Order of the Arrow, Boy Scouts of America — 2011

Skills & Tools

Graphic Design

Adobe Creative Suite: Photoshop, Illustrator, InDesign, Lightroom, Premiere Pro

Web Design

HTML, CSS, Drupal, WordPress, Squarespace

Audience Planning Tools

Brandwatch/Crimson Hexagon, Platform Insights, Google Analytics

Social Publishing Platforms

Sprinklr, Hootsuite, Sprout Social, Tweetdeck,

Digital Technology & Emerging Media

Mobile applications, AI, VR, AR, social trends

If you’re looking a simple one-page resume, here it is!