Social media strategist with a proven record of building engaged social communities through new and innovative digital content.
Professional Experience
Land O’Lakes, Inc.
Social Media Associate | October 2021 — Present
Arden Hills, Minnesota
- Improve community management efforts by refining tone of voice for Dairy Foods portfolio earning a 30% increase of inbound messages year-over-year and growing key platforms by 4%.
- Play an integral role in the effective onboarding of Sprinklr across the enterprise resulting in a 40% efficiency.
- Align insights and social listening to guide content executions receiving above benchmark results.
- Conceptualized and executed organizational TikTok rollout strategy.
Previous positions:
Social Marketing Associate | April 2021 — October 2021
Colle McVoy & Exponent PR
Account Executive | April 2020 — April 2021
Minneapolis, Minnesota
- Develop and execute social media strategies for three major clients on a regional and national level with budgets starting at $350k.
- Served as community manager, liaising between customer service team and main client for national outdoor CPG brand.
- Collaborate on the digital listening team to spot potentially threatening social conversations for national agricultural account while rising instances to the attention of client senior leadership team members.
- Interact with brand partners on a regular basis to draft contracts and follow up on content deliverables.
- Oversee all social media marketing of agency platforms including Colle McVoy, Exponent PR, and 10 Thousand Design.
Clients include: Cub Cadet, AGCO, Colle McVoy, Exponent PR, and 10 Thousand Design
Previous positions:
Assistant Account Executive | July 2019 — March 2020
Clients included: Children’s Health, Cub Cadet, Florida’s Natural, Land O’Lakes, Proof Alliance, Recreational Boating & Fishing Foundation, Colle McVoy, Exponent PR, and 10 Thousand Design
Public Relations Intern | January 2019 — June 2019
Clients included: Land O’Lakes, Plano Synergy, and Proof Alliance
AMPERAGE Marketing & Fundraising
Public Relations Associate Intern | June 2018 — August 2018
Cedar Falls, Iowa
- Wrote and distributed press releases, biographies, stories, and social media content for 10 diverse clients.
- Pitched 10 stories to media outlets receiving local and regional coverage.
- Organize materials and assist event coordination for Iowa Insurance Division seminars with 385 attendees.
University of Northern Iowa
Web Designer | May 2015 — December 2018
Cedar Falls, Iowa
- Updated web style sheets and pages on a regular basis receiving 5,000 user sessions and 19,000 pageviews each month.
- Conceptualized website redesign implementing user-friendly UI driven by insights from analytics, focus groups, and personal interviews.
- Coordinated various web pages with appropriate links and multimedia elements.
- Met with 11 program coordinators to determine needs for program web pages.
Order of the Arrow — Boy Scouts of America
National Social Media Lead | August 2015 — December 2017
Remote experience
- Crafted social strategy by fostering the skills of 20 team members resulting in 5% engagement rate among 7.5M unique Facebook users and 18% Instagram engagement rate.
- Achieved over 2,650 impressions per tweet, increased Facebook page likes by 22%, and improved Instagram followers by 435% (9,000) through the implementation of a streamlined storyboarding process.
- Strategized with national leadership to employ smart content on their influencer Twitter accounts which averaged 7% engagement rate among 1.8M impressions in addition to tracking campaign trends.
- Conceptualized brand voice and storytelling best practices for Snapchat while ensuring the continuation and enhancements nationwide. Accomplished 100% increase in Snapchat story views.
- Developed and formulated an organizational image repository via Flickr comprised of 14,000 photos.
Mississippi Valley Regional Blood Center
Donor Relations Intern | Summer 2016, 2017
Davenport, Iowa
- Saved 700 lives (225 donors) by facilitating promotions, donor recruitment, and storefront design for blood drives.
- Collected 125 units over one-day blood drive by creating social media strategy and editorial calendar.
- Created promotional video for prospecting new businesses to host blood drives by interviewing five coordinators.
- Spearheaded rebrand of high school donor program; established vision statement and clear guidelines for the new program.
- Researched and presented website redesign recommendations to COO/President and other company leaders.
- Designed targeted promotional kits for businesses hosting spring blood drives.
2017 National Scout Jamboree — Boy Scouts of America
Production Lead | March 2016 — August 2017
Glen Jean, West Virginia
- Led 10 person production team to facilitate content publishing via CMS (WordPress) website resulting in 820,000 pageviews over two-week span and email newsletter click-through rate of 36% (48% open rate).
- Served as internal communications POC for the Presidential visit by identifying trends, moderating social feeds, and fielding user inquiries with accurate information via email newsletters, social media, and livestream broadcasts.
- Aligned and collaborated with Boy Scouts of America Public Relations Team to implement strategic communications plans and tactics regarding controversial rhetoric which received 562,000 impressions.
#DareToDo
Social Media Manager | August 2015 — January 2016
Remote experience — National Service Initiative
- Transformed success of initiative by facilitating content creation to trend third on Instagram nationwide and surpass 12.7M social impressions.
- Coordinated engagement strategies and review of user-generated content receiving 1.4M hashtag views.
Order of the Arrow — Boy Scouts of America
National Conference Social Media Lead | January 2015 — October 2015
East Lansing, Michigan
- Cultivated the skills of a 25 person content creation team earning a 3,086,662 total social reach.
- Designed voice and message strategy to all stakeholders by executing an educational, entertaining, inspirational, and fun social identity.
- Analyzed and processed high volume information using attention to detail to ensure accuracy.
Education
Bachelor of Arts: Double major in Public Relations and Interactive Digital Studies
University of Northern Iowa
December 2018
Cedar Falls, IA
Leadership Activities
Eagle Scout & Adult Volunteer
Boy Scouts of America | May 2007 — Present
- Leadership positions held: Senior Patrol Leader, Council Executive Board member, Central Region Trainer and Section C-3A Chief.
- As Section C-3A Chief: facilitated programming, communication, leadership development and training between local areas from Iowa & Illinois.
- As Central Region Trainer: developed youth leaders and instructed leadership skills across the midwest.
Men’s Final Four, Social Hub
National Collegiate Athletics Association (NCAA) | April 2019
During the Men’s Final Four in Minneapolis, Minnesota, I was asked to help in the NCAA’s social hub. In this role, I:
- Identified trends amongst attendees for the fan-focused events.
- Monitored @FinalFour social channels for opportunities to respond and engage with fans.
- Listened to social conversations for pain points that could be elevated to NCAA leadership.
American Advertising Federation
University of Northern Iowa | February 2017 — December 2018
- Conceptualized $10M ad campaign for National Student Advertising Competition as Creative Director.
Student Admissions Ambassador
University of Northern Iowa | May 2017 — December 2018
- Guide one-hour weekly campus tour to prospective students and their families while answering relevant questions.
- Represent the university on several high school visit days throughout the semester.
- Maintain a flexible and adaptable attitude towards a multitude of situations (shift changes, programs, campus tours, Q&A panels).
Student Life Team Member
University of Northern Iowa | March 2017 — December 2018
- Educate students through workshops and presentations about opportunities to engage in leadership opportunities: team building, recruitment, retention, and recognition.
- Represent the ideals of UNI students by promoting student life.
- Create and design print and digital promotional materials for organization and events.
Publicity Executive
University of Northern Iowa | April 2015 – April 2017
- Created, designed, and administered print/digital materials promoting organization and events.
- Designed and executed marketing campaigns using graphics and social media for nationally known performers: The Maine, Bo Burnham, Matt Bellassai, Drew Lynch.
- Promoted approximately 30 events per semester using social media and print materials.
Awards
Minnesota PRSA Classics Award
Cub Cadet, Exponent PR — 2020
Minnesota PRSA Classics Award
Proof Alliance, Exponent PR — 2020
IN2 SABRE Award Finalist
Proof Alliance, Exponent PR — 2020
Eagle Scout
Boy Scouts of America — 2012
Distinguished Service Award
Order of the Arrow, Boy Scouts of America — 2020
Founder’s Award
Order of the Arrow, Boy Scouts of America — 2014
Vigil Honor
Order of the Arrow, Boy Scouts of America — 2011
Skills & Tools
Graphic Design
Adobe Creative Suite: Photoshop, Illustrator, InDesign, Lightroom, Premiere Pro
Web Design
HTML, CSS, Drupal, WordPress, Squarespace
Audience Planning Tools
Brandwatch/Crimson Hexagon, Platform Insights, Google Analytics
Social Publishing Platforms
Sprinklr, Hootsuite, Sprout Social, Tweetdeck, falcon.io
Digital Technology & Emerging Media
Mobile applications, AI, VR, AR, social trends