oneRTX Company Rebrand

Mars rover with the RTX logo placed on top in addition to its three business unit names: Collins Aerospace, Pratt & Whitney, Raytheon

In 2023, Raytheon Technologies rebranded to RTX and merged from four to three business units. More than 185,000 employees formally came together to answer the biggest questions and solve the hardest problems in aerospace and defense.

I led content creation across our channels to announce this rebrand and guide our audience from following multiple business units to just three accounts. From banner images and new bios, we developed content to raise awareness of RTX and our future as oneRTX.