Farnborough International Airshow

The Farnborough International Airshow is the most critical biennial event for RTX and is the largest tradeshow for the global communications team. It provides a premier platform for the largest aerospace and defense innovations, engagement with key stakeholders, and strengthens strategic partnerships.

I led social media strategy for the 2024 Farnborough International Airshow, overseeing a team of 12 content creators to execute all organic publishing, executive thought leadership posts, on-site video and photo captures, and paid ad campaigns for the year’s most business-critical airshow.

Working closely with senior communication leaders, brand marketing, journalism, analytics, and content teams, I ensured seamless coordination of all social media activities. To enhance RTX’s visibility as a groundbreaking aerospace and defense company amongst key customers, I spearheaded a new brand marketing initiative to transform static assets into engaging video content, creating a surround sound marketing collateral approach.

Company
RTX