Eat It Like You Own It

“Eat It Like You Own It” was a rallying cry that gave people permission to proudly indulge in Land O’Lakes, as if they were farmer-owners themselves, because every bite directly supports more than 1,000+ independent farmers and their communities.

As Social Media Associate, I was the subject matter expert for all social campaign executions directly working our agency of record to brainstorm, refine, and execute all components of our organic strategy. Taking it a step further, I connected social listening and timely trends to combine campaign extensions with our always-on in-feed content.

By refining the tone of voice for the Dairy Foods portfolio, continuing to cultivate an engaged community, and reimaging how to turn traditional CTV spots into relevant social assets, it resulted in a 30% increase of inbound messages year-over-year.

Company
Land O’Lakes, Inc.