• Managed over $260k in paid media budgets in 2024, achieving an 18.2% engagement rate across 29 campaigns, significantly exceeding industry benchmarks.
• Led social media strategy for world’s largest industry airshow, resulting in 9.8M impressions, 723K engagements, and 78.4k clicks, with overall engagement rates 20% above benchmarks.
• Developed and led strategic communications initiatives for enterprise priorities, ensuring message alignment across media relations, and executive communications.
• Spearheaded the ‘F135 Keep it Sold’ initiative and ‘Transformative Tech’ campaign resulting in a 4% engagement rates and 3% click-through rate, well above internal benchmark
• Pioneered the use of retargeting strategies within paid campaigns, delivering tailored messaging to key stakeholder groups and increasing engagement rates by 3% in under four weeks.
• Advised leadership on strategic messaging for policy-driven initiatives, and trade shows ensuring consistency across internal and external stakeholders.
• Managed social media response strategies for corporate announcements and industry events, collaborating with PR and public affairs teams to align messaging.
• Currently authoring the standard work document for RTX’s internal AI tool for all Global Communications employees while serving as a subject matter expert resource.

• Improved community management efforts by refining tone of voice for Dairy Foods portfolio earning a 30% increase of inbound messages year-over-year and growing key platforms by 4%.
• Played integral role in the onboarding of social media tool, Sprinklr, across the enterprise resulting in a 30% time savings.
• Aligned insights, data, and social listening to guide content and executions to receive above benchmark results.
• Conceptualized and executed enterprise TikTok rollout strategy.
• Through digital listening and community management, brought opportune content activations forward for Brand Marketing teams to publish on behalf of Land O’Lakes’ agriculture business, WinField United.

• Contributed to $650k in sales tied directly to social efforts for outdoor power equipment client.
• Implemented strategic communications and consumer engagement campaigns for major clients on a regional and national level with budgets starting at $350k in order to exceed business objectives.
• Liaised between customer support team and client for national outdoor retailer as community manager.
• Collaborated on the digital listening team to spot threatening social conversations for national agricultural account while rising instances to the attention of client senior leadership and agency team members.
• Served as day-to-day client contact to guide content calendar for paid and organic social activations.
• Oversaw agency social media for all brands including Colle McVoy, Exponent PR, and 10 Thousand Design.

Clients: Cub Cadet, Children’s Health, Florida’s Natural, Land O’Lakes, Proof Alliance, Recreational Boating & Fishing Foundation, AGCO, Plano Synergy, Colle McVoy, Exponent PR, and 10 Thousand Design

Promoted twice: Assistant Account Executive, Public Relations Intern

• Updated web style sheets and pages on a regular basis receiving 5,000 users and 19,000 pageviews each month.
• Conceptualized website redesign implementing user-friendly UI driven by insights from analytics, focus groups, and personal interviews.
• Coordinated various web pages with appropriate links and multimedia elements.
• Regularly met with 11 program coordinators to determine needs for program web pages.

• Wrote and distributed press releases, biographies, feature stories, and social media content for eight diverse clients.
• Pitched stories to media outlets receiving local and regional coverage.
• Organized materials and assisted event coordination for Iowa Insurance Division seminars with 385 attendees.

• Facilitated promotional messaging, donor recruitment, and storefront design for summer blood drive which saved 700 lives.
• Collaborated with local church to host blood drive saving 75 lives.
• Spearheaded rebrand of high school donor program; this included establishing a vision statement and clear guidelines for the new program.
• Created social media content for winter blood drive which resulted in 125 units collected.
• Designed targeted promotional kits for businesses hosting spring blood drives.
• Researched and presented website redesign recommendations to COO & President and other senior leadership.
• Created promotional video for prospecting new businesses to host blood drives by interviewing five blood drive coordinators.

Winner of the 2021 4A’s Twin Cities Pitch Boot Camp
Client: Hippy Feet

• Monitored @FinalFour social channels for opportunities to respond and engage with fans.
• Identified trends amongst attendees for the fan-focused events.
• Listened to social conversations for pain points that could be elevated to NCAA leadership.

Led a 20 person communications and marketing team focused on creating a full integrated media strategy including social, web, mobile, email, brand, and live programming. In collaboration with BSA CMO/CCO, I served as a main point of contact during crisis communications and issues management along with other special events (Presidential visits, celebrity appearances, etc.).

• Assisted in leading Event Communications team focused on creating a full communications strategy including social, web, mobile, email, thematics, and branding.
• Due to the COVID-19 Pandemic, I coordinated organizational messaging for the cancelation of the premiere Scouting event.

• Led a 20+ person production and social media team for the 2019 World Scout Jamboree.
• Oversaw strategy, creation, and content distribution of all communications to 45,000 Scouts for the 12-day event.
• Effectively used a global team to translate all pieces into English, French, and Spanish through social media platforms, website, daily email newsletters, and mobile application.

• Managed organization’s digital presence by facilitating content creation, engagement, and interaction across social platforms resulting in 5% engagement rate among 7,500,000 unique Facebook users and 18% Instagram engagement rate.
• Increased Facebook following by 22%, achieved 2,650 impressions per tweet, and improved Instagram followers by 435% by fostering the skills of 20 youth content creators.
• Conceptualized a brand voice and storytelling best practices for Snapchat while ensuring the continuation and enhancements nationwide. Accomplished 100% increase in Snapchat followers.
• Strategized with national leadership to employ smart content on their influencer Twitter accounts which averaged 7% engagement rate among 1,800,000 impressions in addition to tracking campaign trends.

• Led a 10 person production team for the 2017 National Scout Jamboree.
• Oversaw the creation, editing, and delivery of content distributed to 35,000 Scouts through CMS-based website, email newsletter campaigns, and livestream broadcasts.
• Served as the internal communications point of contact for Presidential visit to the jamboree by identifying social trends and responding to inquiries with accurate and timely information via email newsletters, social media, and livestream broadcasts.
• I aligned and collaborated with the Boy Scouts of America Public Relations Team to implement strategic communications plans and tactics regarding controversial rhetoric which received 561,962 impressions.

The National Order of the Arrow Conference is the premier event of Scouting’s National Honor Society. Over 15,000 Scouts and Scouters called Michigan State University home for a week in August 2015 and I had the unique opportunity to serve as in a key position for the conference.

• Cultivated the skills of a 25 person content creation team earning a 3,086,662 total social reach.
• Designed voice and message strategy to all stakeholders by executing an educational, entertaining, inspirational, and fun social identity.
• Analyzed and processed high volume information using attention to detail to ensure accuracy.