Hey, it’s Mitch!
I’m a multifaceted digital marketer focused on delivering results and creating brand evangelists.
Since I was a kid, I’ve loved telling stories. Stories from the playground, stories on-stage, and now, stories about brands who are making a difference in the world.
With a decade of B2C, B2B, and B2G digital and social marketing experience, I strive to tell brand stories that deliver results. Combining a background in public relations with modern technology, I know how to engage audiences that create lifelong brand evangelists.
When I’m not heads deep in work, I’m rating ice cream, running around the Twin Cities, or usually putting together a puzzle.
Professional Roles
Social Media Specialist
RTX
August 2022 – Present
Focused on enterprise social media storytelling through technology, brand, public affairs, and trade show campaigns.
Major Projects
- Key AI leader on 300+ person global team, providing strategic guidance and hands-on support for AI integration, driving innovative applications of Gen AI for content creation and cross-functional campaign management.
- Led social media strategy for 2024 Farnborough International Airshow.
- Paid and organic social media execution for 2023 Paris Air Show.
- Led content creation for company rebrand.
- Authored standard operating procedure on accelerating AI-driven communications while helping shape enterprise strategy for responsible AI adoption.
- Pioneered the use of retargeting strategies within paid campaigns, delivering tailored messaging to key stakeholder groups and increasing engagement rates.
- Advised leadership on strategic messaging for policy-driven initiatives, and trade shows ensuring consistency across internal and external stakeholders.
Additional details available upon request
Social Media Associate
Land O’Lakes, Inc.
April 2021 – July 2022
Responsible for community, tone & voice, and real-time engagement for Land O’Lakes Dairy Foods (Retail, Foodservice, Kozy Shack).
- Improved community management efforts by refining tone of voice for Dairy Foods portfolio earning a 30% increase of inbound messages year-over-year and growing key platforms by 4%.
- Aligned insights, data, and social listening to guide content and executions to receive above benchmark results.
- Conceptualized and executed enterprise TikTok rollout strategy.
- Through digital listening and community management, brought opportune content activations forward for Brand Marketing teams to publish on behalf of Land O’Lakes’ agriculture business, WinField United.
Account Executive
Colle McVoy & Exponent PR
January 2019 – April 2021
Blended client service, public relations, and social media strategies to amplify the impact of clients.
- Developed and executed social media strategies for major clients on a regional and national level with budgets starting at $350k.
- Assisted in social media marketing of agency platforms including Colle McVoy, Exponent PR, and 10 Thousand Design.
- Served as community manager, liaising between customer service team and main client for national outdoor CPG brand.
- Collaborated on the digital listening team to spot potentially threatening social conversations for national agricultural account while rising instances to the attention of client senior leadership team members.
Clients: Cub Cadet, Children’s Health, Florida’s Natural, Land O’Lakes, Proof Alliance, Recreational Boating & Fishing Foundation, AGCO, Plano Synergy, Colle McVoy, Exponent PR, and 10 Thousand Design
Previous roles: Assistant Account Executive, Public Relations Intern
Projects
Led social media strategy for the company’s largest most business-critical airshow.
Long live the lawn — Distilling 200 million data points into social-first creative.
How indulging in Land O’Lakes led to a 30% increase in engagement & inbound messages.
From four to three business, how I led content creation for the rebrand of RTX.
Volunteer Roles
Scouting America (Formerly Boy Scouts of America)
National Marketing Committee Member
January 2024 – Present
Northern Tier High Adventure Programs Board Member
September 2020 – Present
What they’re saying
“Mitch is the 🐐! One of the best dudes out there and every team is greater for having him.”
Former boss (probably)
“He makes me crack up everyday. Oh, and yeah he’s super smart and good at what he does.”
Definitely real co-worker
“Mitchell is the greatest and smartest kid in the world!”
My mom
“He’s alright. Should’ve seen him at 6 years old though. The kid’s come a long way.”