Hey, I'm Mitch!
A communications strategist leading AI-powered transformation to help global teams tell sharper, smarter, insight-driven stories.
Integrated Communications & AI Lead
RTXI'm focused on blending integrated communications campaigns with AI-powered transformation — leading a 300+ person global communications function to move faster, think smarter, and deliver sharper stories at enterprise scale.
Recent wins
- +153% AI adoption in 8 months
- Trained 100+ communicators across 7 Centers of Excellence
- Led $400K+ integrated enterprise campaigns
- Co-lead of bi-weekly AI Labs community of practice
Past Experience
See full experience →Digital Engagement & Content Operations
Land O'LakesApr 2021 – Jul 2022
Led social strategy and creator partnerships across consumer and agribusiness brands. Spearheaded TikTok rollout, drove 30% YoY inbound growth, and delivered campaigns that set brand organic reach records.
Account Management
Colle McVoy & Exponent PRJan 2019 – Apr 2021
Managed integrated communications programs for agricultural and consumer brands at a leading Minneapolis agency. Promoted twice. Contributed to $650K in sales tied directly to social efforts.
Work & Projects
Building the AI Operating Model for Global Communications
Turning early experimentation into a structured adoption model for a global communications function.
Daily
Built because the apps I tried were either too complex or too shallow. A habit tracker with no filler.
Pebble Path
Removes the burden of calorie counting while giving you an interface you'll actually use.
Turning Summit Attention Into Targeted Influence
Translating a high-stakes industry event into an integrated influence campaign.
Farnborough Airshow
Bringing the RTX brand to life on aerospace's biggest global stage.
Astro Jump
An endless runner with a live leaderboard and genuine game theory. Not a template — designed and built from scratch.
From Four Brands to oneRTX
Helping the world meet RTX.
Turning Lawn Data Into a Brand Story
Reframing lawn care as culture — a branded content platform built for PR, owned, and shareable storytelling.
Eat It Like You Own It
Giving people permission to indulge, knowing every bite supports farmer-owners.
2025 Baking Day
A family event microsite for our annual Christmas baking day — with a hidden mini-game at the bottom.