Hey, I'm Mitch!
A communications strategist leading AI-powered transformation to help global teams tell sharper, smarter, insight-driven stories.
Integrated Communications & AI Lead
RTXI'm focused on blending integrated communications campaigns with AI-powered transformation — leading a 300+ person global communications function to move faster, think smarter, and deliver sharper stories at enterprise scale.
Recent wins
- +153% AI adoption in 8 months
- Trained 100+ communicators across 7 Centers of Excellence
- Led $400K+ integrated enterprise campaigns
- Co-lead of bi-weekly AI Labs community of practice
Past Experience
See full experience →Digital Engagement & Content Operations
Land O'LakesApr 2021 – Jul 2022
Led social strategy and creator partnerships across consumer and agribusiness brands. Spearheaded TikTok rollout, drove 30% YoY inbound growth, and delivered campaigns that set brand organic reach records.
Account Management
Colle McVoy & Exponent PRJan 2019 – Apr 2021
Managed integrated communications programs for agricultural and consumer brands at a leading Minneapolis agency. Promoted twice. Contributed to $650K in sales tied directly to social efforts.
Work & Projects
Building the AI Operating Model for Global Communications
Turning early experimentation into a structured adoption model for a global communications function.
Daily
Built because the apps I tried were either too complex or too shallow. A habit tracker with no filler.
Pebble Path
Removes the burden of calorie counting while giving you an interface you'll actually use.
Farnborough Airshow
Bringing the RTX brand to life on aerospace's biggest global stage.
Astro Jump
An endless runner with a live leaderboard and genuine game theory. Not a template — designed and built from scratch.
Turning Lawn Data Into a Brand Story
Reframing lawn care as culture — a branded content platform built for PR, owned, and shareable storytelling.
Eat It Like You Own It
Giving people permission to indulge, knowing every bite supports farmer-owners.
2025 Baking Day
A family event microsite for our annual Christmas baking day — with a hidden mini-game at the bottom.