Resume

Social media strategist with a proven record of building engaged social communities through new and innovative digital content.


Professional Experience

Exponent

Public Relations Intern | January 2019 — Present

Minneapolis, Minnesota

AMPERAGE Marketing & Fundraising

Public Relations Associate Intern | June 2018 — August 2018

Cedar Falls, Iowa

What I Did:

University of Northern Iowa

Web Designer | May 2015 — December 2018

Cedar Falls, Iowa

What I Did:

  • Updated web style sheets and pages on a regular basis receiving 5,000 user sessions and 19,000 pageviews each month.
  • Conceptualized website redesign implementing user-friendly UI driven by insights from analytics, focus groups, and personal interviews.
  • Coordinated various web pages with appropriate links and multimedia elements.
  • Met with 11 program coordinators to determine needs for program web pages.

Order of the Arrow — Boy Scouts of America

National Social Media Lead | August 2015 — December 2017

Remote experience

What I Did:

  • Crafted social strategy by fostering the skills of 20 team members resulting in 5% engagement rate among 7.5M unique Facebook users and 18% Instagram engagement rate.
  • Achieved over 2,650 impressions per tweet, increased Facebook page likes by 22%, and improved Instagram followers by 435% (9,000) through the implementation of a streamlined storyboarding process.
  • Strategized with national leadership to employ smart content on their influencer Twitter accounts which averaged 7% engagement rate among 1.8M impressions in addition to tracking campaign trends.
  • Conceptualized brand voice and storytelling best practices for Snapchat while ensuring the continuation and enhancements nationwide. Accomplished 100% increase in Snapchat story views.
  • Developed and formulated an organizational image repository via Flickr comprised of 14,000 photos.

Mississippi Valley Regional Blood Center

Donor Relations InternSummer 2016, 2017

Davenport, Iowa

What I Did:

  • Saved 700 lives (225 donors) by facilitating promotions, donor recruitment, and storefront design for blood drives.
  • Collected 125 units over one-day blood drive by creating social media strategy and editorial calendar.
  • Created promotional video for prospecting new businesses to host blood drives by interviewing five coordinators.
  • Spearheaded rebrand of high school donor program; established vision statement and clear guidelines for the new program.
  • Researched and presented website redesign recommendations to COO/President and other company leaders.
  • Designed targeted promotional kits for businesses hosting spring blood drives.

2017 National Scout Jamboree — Boy Scouts of America

Production LeadMarch 2016 — August 2017

Glen Jean, West Virginia

What I Did:

  • Led 10 person production team to facilitate content publishing via CMS (WordPress) website resulting in 820,000 pageviews over two-week span and email newsletter click-through rate of 36% (48% open rate).
  • Served as internal communications POC for the Presidential visit by identifying trends, moderating social feeds, and fielding user inquiries with accurate information via email newsletters, social media, and livestream broadcasts.
  • Aligned and collaborated with Boy Scouts of America Public Relations Team to implement strategic communications plans and tactics regarding controversial rhetoric which received 562,000 impressions.

#DareToDo

Social Media Manager | August 2015 — January 2016

Remote experience — National Service Initiative

What I Did:

  • Transformed success of initiative by facilitating content creation to trend third on Instagram nationwide and surpass 12.7M social impressions.
  • Coordinated engagement strategies and review of user-generated content receiving 1.4M hashtag views.

Order of the Arrow — Boy Scouts of America

National Conference Social Media Lead | January 2015 — October 2015

East Lansing, Michigan

What I Did:

  • Cultivated the skills of a 25 person content creation team earning a 3,086,662 total social reach.
  • Designed voice and message strategy to all stakeholders by executing an educational, entertaining, inspirational, and fun social identity.
  • Analyzed and processed high volume information using attention to detail to ensure accuracy.

Education

Bachelor of Arts: Double major in Public Relations and Interactive Digital Studies

University of Northern Iowa

December 2018

Cedar Falls, IA


Leadership Activities

American Advertising Federation

University of Northern Iowa | February 2017 — Present

  • Conceptualized $10M ad campaign for National Student Advertising Competition as Creative Director.

Eagle Scout & Adult Volunteer

Boy Scouts of America | May 2007 — Present

  • Leadership positions held: Senior Patrol Leader, Council Executive Board member, Central Region Trainer and Section C-3A Chief.
  • As Section C-3A Chief: facilitated programming, communication, leadership development and training between local areas from Iowa & Illinois.
  • As Central Region Trainer: developed youth leaders and instructed leadership skills across the midwest.

Student Admissions Ambassador

University of Northern IowaMay 2017 — December 2018

  • Guide one-hour weekly campus tour to prospective students and their families while answering relevant questions.
  • Represent the university on several high school visit days throughout the semester.
  • Maintain a flexible and adaptable attitude towards a multitude of situations (shift changes, programs, campus tours, Q&A panels).

Student Life Team Member

University of Northern IowaMarch 2017 — December 2018

  • Educate students through workshops and presentations about opportunities to engage in leadership opportunities: team building, recruitment, retention, and recognition.
  • Represent the ideals of UNI students by promoting student life.
  • Create and design print and digital promotional materials for organization and events.

Publicity Executive

University of Northern Iowa | April 2015 - April 2017

  • Created, designed, and administered print/digital materials promoting organization and events.
  • Designed and executed marketing campaigns using graphics and social media for nationally known performers: The Maine, Bo Burnham, Matt Bellassai, Drew Lynch.
  • Promoted approximately 30 events per semester using social media and print materials.

Skills & Tools

Graphic Design

Adobe Creative Suite: Photoshop, Illustrator, InDesign, Lightroom, Premiere Pro

Web Design

HTML, CSS, Drupal, WordPress, Squarespace

Audience Planning Tools

Facebook Audience Insights, Google AdWords, Google Analytics, Simmons OneView

Social Publishing Platforms

Hootsuite, Sprout Social, Tweetdeck

Digital Technology & Emerging Media

Mobile applications, AI, VR, AR, social trends


Awards

1st Place Award for Best Logo Design & Best Multi-Color Poster

National Association for Campus Activities — 2017

1st Place Award for Best Publicity Campaign

National Association for Campus Activities — 2016

Dean's List

University of Northern Iowa — 5 semesters

Founder's Award

Order of the Arrow, Boy Scouts of America — 2014

Eagle Scout

Boy Scouts of America — 2012

Vigil Honor

Order of the Arrow, Boy Scouts of America — 2011

If you're looking a simple one-page resume, here it is!