Work

Order of the Arrow

Mitch NPM 2016

The Order of the Arrow is the Boy Scouts of America's National Honor Society which recognizes those who best exemplify the Scout Oath and Law in their daily lives. There are over 170,000 annually chartered members across the United States representing every state.

As National Social Media Lead, I facilitated daily content creation and execution of social media strategy by fostering the skills of 25 team members. I was responsible for ensuring all of our digital platforms — including sub-brands — were within the voice of the organization while maintaining the overall vision of the national communications committee by drafting, editing, and approving all content. The proposition which fueled decisions was that our communication outlets must educate, entertain, and inspire our target audience.

In addition, I tracked campaigns with the organization’s national leadership to employ smart content on seven influencer Twitter accounts.

Facebook

7.5M

Unique Reach

12.5M

Impressions

5%

Engagement Rate

22%

Increase in Page likes

Twitter

1.76M

Impressions

3.6%

Engagement Rate

Acquired verification

Instagram

300,000

Unique Reach (July 2016-Dec. 2017)

430,000

Impressions (July 2016-Dec. 2017)

18%

Engagement Rate

435%

Increase in Followers

YouTube

215,000

Minutes Watched

93,000

Views

Influencer Content

1.8M

Impressions

7%

Engagement Rate