The Order of the Arrow is the Boy Scouts of America's National Honor Society which recognizes those who best exemplify the Scout Oath and Law in their daily lives. There are over 170,000 annually chartered members across the United States representing every state.
As National Social Media Lead, I facilitated daily content creation and execution of social media strategy by fostering the skills of 25 team members. I was responsible for ensuring all of our digital platforms — including sub-brands — were within the voice of the organization while maintaining the overall vision of the national communications committee by drafting, editing, and approving all content. The proposition which fueled decisions was that our communication outlets must educate, entertain, and inspire our target audience.
In addition, I tracked campaigns with the organization’s national leadership to employ smart content on seven influencer Twitter accounts.
Increase in Page likes
Unique Reach (July 2016-Dec. 2017)
Impressions (July 2016-Dec. 2017)
Increase in Followers